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How to Create a Facebook Ad with Business Manager

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How to Create a Facebook Ad with Business Manager: As the name suggests, the Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets, and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to grant full or partial access to team members based on their roles.

How do I get to the Business Manager on Facebook?

To create a Business Manager:

  1. Go to facebook.com/overview.
  2. Click Create an account.
  3. Enter a name for your business, your name, and your work email address and click Next.
  4. Enter your business details and click Submit.

Is Business Manager on Facebook free?

Facebook Business Manager is a free platform with which you can organize and manage a company account on Facebook. You can manage a variety of different parameters, including your pages, ad accounts, etc. You can even add employees, agencies or other partners to help you manage your account.

Where is the Business Manager on the Facebook page?

  1. Go to Settings – People and assets – People.
  2. Add at least two people as Business Manager Admins, and add the rest as Business Manager employees.
  3. Go to Pages – Add New Pages – Request access to a Page.
  4. Go to Ad accounts – Add new ad account.
  5. Add any Instagram business accounts using Instagram login credentials.

What is a possible purpose for using Business Manager?

Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to Run and track your ads. Manage assets such as your Pages and ad accounts.

How do I know if I have a Facebook Business Manager account?

Facebook

  1. Go to Business Settings.
  2. Click Business Info.
  3. Below the Business Manager Info, you’ll see your ID number.

How do I become a Business Manager?

To become a business manager, it is essential to possess a four-year bachelor’s degree in administration, accounting, finance or marketing. If you have a special certification, such as a CPA license, then this can also be beneficial if you apply for a position as a business manager.

How do I activate my business page on Facebook?

Go to business.facebook.com/create and select Create Account. Enter your name and confirm your identity with Facebook login credentials. Follow the prompts to create your business account.

How do I activate my business page on Facebook?

Go to business.facebook.com/create and select Create Account. Enter your name and confirm your identity with Facebook login credentials. Follow the prompts to create your business account.

Does a Facebook business account cost money?

 How Much Does a Facebook Business Page Cost? Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes you have. Even if you spend money on Facebook Ads, there’s still no charge for the organic aspects of your Facebook Business Page.

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Do I need a Business Manager to create a Facebook ad?

(You can run ads directly in Ads Manager without having a Business Manager, but we almost always recommend running them through Business Manager.) According to Facebook, Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger, and the Audience Network.

How do I update my Business Manager on Facebook?

Edit Your Information in Business Manager
  1. Go to Business Settings.
  2. Click Business Info.
  3. Below My Info, click edit.
  4. Make your changes.
  5. Click Save.

Want to use Facebook for advertising?

Wondering how to create your first Facebook ad using Business Manager?

In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.

1: Set Up Facebook Business Manager

If you don’t already have a personal Facebook profile, creating that profile is your first step. Next, you need to create a separate Facebook page for your business. After you create a Facebook page for your business, you can create a Business Manager account that allows you to run ads for your page.

To begin, go to the Business Manager home page and click Create Account in the upper right. You’ll need to log in using the email and password you used to set up your personal Facebook profile.

Next, enter your business name and email to set up your Business Manager account. When you’re done, click Finish.

Now you’re ready to add your Facebook page to your new account. On the Business Manager home page, click Add Page.

In the next window, click Add Page under Add a Page of Your Own. Then select your Facebook page and click Add Page. Your page is now added to Business Manager.

Next, you need to add your Facebook ad account. On the Business Manager home screen, click the Add Ad Account button.

From here, you can either add an existing ad account or create a new ad account.

If you’re creating a new ad account, use your business name when asked to name your new account. This name doesn’t appear publicly but helps you and any employees you add to the account to identify what it’s for.

When you’re done, click Create Ad Account and you have the foundation to start advertising through Business Manager.

Manage Employee Access to Your Facebook Ads Account

The Business Settings option in Facebook Business Manager is your go-to tool for handling administrative tasks related to Facebook ads like changing your billing information and managing employee access. Because you just set up your Business Manager account, this section focuses on giving an employee access to your business’s Facebook page and ads account.

To start, open Business Managerclick the menu icon in the upper left to open the menu shown below, and select Business Settings on the right.

On the Business Settings page, make sure People is selected under the Users heading on the left. On the right, you see all of the users you’ve added. If this is a new account, you’ll be the only user. To add someone else, click the Add button in the upper right of the People column.

The Invite People dialog box appears, which walks you through the settings you can choose as you add someone to your account.

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First, type the email address of the person you want to add. Then select whether to give Employee Access or Admin Access. You typically want to provide Employee Access, which allows you to limit the pages the person has access to and the actions they can take.

Click Next, and you see a screen that lets you give your employee access to any page connected to your Business Manager account.

When you give an employee access to the page, they can create posts that are shared with your page followers and anyone who visits your page. If you give the employee access to the ad account, they can create and monitor ads via the backend of your Facebook page.

When you’re done assigning access, click the Invite button, and you see a confirmation that your invitation was sent to your employee’s email address.

2: Install the Facebook Pixel

To set up the basics for Facebook advertising, you also need to install the Facebook pixel onto your website. Although using the Facebook pixel is optional, it offers key benefits for advertisers.

The pixel is a tracking code that allows Facebook to identify people who visited your websitecreate custom audiences of those visitors, and then show ads to those custom audiences. (These ads are a type of retargeting.) The pixel can also help you identify potential customers based on their similarity to people who visit your website (also called a lookalike audience).

To begin the process of adding the Facebook pixel to your website, open Business Managerclick the menu icon in the upper left, and select the Pixels option from the Measure & Report column.

On the screen that appears, click the Create a Pixel button. Before you create the pixel, make sure you read and understand the terms for using the Facebook pixel. Then check the pixel name and click Create when you’re ready.

Facebook takes a moment to create your pixel and then shows an Install Your Pixel Code dialog box. Select the method you plan to use for installing your pixel from the three options: with a tag manager, manually, or by emailing the code to a developer.

For this example, select the Manually Install the Code Yourself option. After you click that option, scroll down to see the pixel code to copy and paste into the head tag of your website. To copy the code, you can click the Copy Code to Clipboard option.

The steps for adding the Facebook pixel code to your website depending on how you’ve set up your site. To illustrate, the way you install the pixel on a WordPress-based site differs from the steps for a Wix-based website.

After you install the pixel on your site, scroll down to the bottom of the Install Pixel Code dialog box to test whether it fires correctly. You simply enter your website address and click the Send Test Traffic button. If the testing feature’s No Activity Yet status doesn’t show a change, you have an issue that you need to troubleshoot and fix before you can use the pixel for your ads.

When your Facebook pixel is working, click the Continue button.

On the next screen, you can set up tracking of events for each web page a customer visits. Think of an event as an action customer can take on your website. Say a customer makes a purchase and then sees a thank-you page. If you set up a Purchase event pixel on the thank-you page, you can distinguish people who ordered something from casual visitors.

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Setting up events, such as the purchase event, is important because you can then show targeted ads to people who bought your goods or services, and you can use lookalike audiences to target potential customers who fit the profile of your current customers.

The event options you see in the Install Pixel Code dialog box include Purchase, Generate Lead, Complete Registration, Add to Cart, and View Content. To see the code you copy and add to a web page to track that event, click the toggle next to the event name.

For instance, here you see the details that appear for the Purchase event.

Tip: If you use the Chrome web browser, you can use the Facebook Pixel Helper extension to see whether your pixel is working and see how the pixel is implemented on other websites. With this extension, you can identify both general and event pixels on every website.

If your pixel is installed correctly, you start to see activity like that in this example for TJ’s Burgers.

3: Create Audiences to Target Users

With the Audiences tool, you can create and save audiences that are most relevant to your brand.

To access this tool, open Business Managerclick the menu icon in the upper left, and select the Audiences option from the Assets column.

When you first open the Audiences tool, it asks what type of audience you’d like to create: custom audience, lookalike audience, or saved audience.

A custom audience is based on customers taking action with your brand, such as interacting with your Facebook page. A lookalike audience uses artificial intelligence to create audiences that closely resemble people you’ve already been able to identify. In other words, a lookalike audience finds people who resemble audiences you’ve created.

A saved audience is an audience of people who share certain behaviors, interests, or demographics. If you’re a local business getting started with Facebook advertising, a saved audience can be a good way to start showing targeted ads.

To create a saved audience, click the Create a Saved Audience button and give your audience a name that helps you identify whom it targets. From there, you can select attributes you want to include in your saved audience.

To illustrate, if you’re a local business, make sure you limit your audience to people in your area. Based on your knowledge of how far people travel to buy from your establishment, you can even limit that to a certain radius, such as 10 miles.

In addition to location, you can target people who fit a certain demographic or have specific interests and behaviors. You’ll find these options below the location targeting options, so simply scroll down to find them. For example, if you own a pizza restaurant, you can target people who like pizza. Just type “pizza” into the detailed targeting area.

You can also use exclusions or add a second attribute to narrow your audience.

After you click the Create Audience button, the audience is saved and you can choose to target this audience when you create Facebook ads.

4: Create a Facebook Ad from a Facebook Page Post

Now you’re ready to create the ad itself. Before you proceed, it’s important to know that Facebook Ads Manager categorizes each campaign at three different levels. At the highest level, the campaign category, you pick the objective, which is what you want your ad to accomplish. Do you want more clicks, sales, video views, leads generated, or something else? Then you set up the ad set and ad itself.

To get started, open Ads Manager.

 

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